When it comes to the legal basis for sending emails, many marketers differentiate between two types of messages:
- commercial emails, which advertise or promote a commercial product, service, or content – e.g. a newsletter.
- transactional emails, which facilitate an agreed-upon transaction or update a customer about an ongoing transaction – e.g. an electronic receipt.
The first one, so the thought goes, needs a prior consent, the second one does not. Continue reading
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