Tag Archives: analytics

12 valuable (yet free!) tools to refine your email marketing efforts

The internet is full of free tools & tricks. Some of which can save marketers a lot of time and work. Others offer deeper insights into how successful things really went. Email senders might want to click through the following list: Continue reading

Fingerprinting + Security Warning = 2 reasons for placing email-trackingpixels on HTTPS

About three years ago I wrote a posting about how to determine what email clients (“mail user agents”) your subscribers are using. Including a Referrer-list for webmailers, User-Agents for desktop clients and a simple tracking pixel code. This so called fingerprinting providers senders with interesting stats about their subscribers like those shown in the figure to the right. Though it needs some update. But first: Why do so? Continue reading