Christmas is coming. With the holiday season, it’s the same procedure as every year: Email volumes tend to reach new highs. However, this doesn’t necessarily apply to all markets.
Can you guess which one of the following two area graphs shows German senders, and which one shows email senders from the United States?
Explore more details using two interactive charts: Continue reading
Posted in english
I’m seeing more graphical countdowns in emails lately (e.g. TigerDirect’s Black Friday email
). No wonder: They are great means to increase the pressure to act today, and not tomorrow (or never).
Marketers use such timers in flash sales and traditionally in their Christmas communication. Typically, around Christmas you see messages like “x days left until xmas” or “y days left until the last order date for punctual delivery”. On every email opening, the countdown image renders the actual time that is left until the offer runs out. Some images even come as animated gifs so that the user sees his time slipping away in realtime.
Sounds nice, doesn’t it? So here are two ways, how you can incorporate such timers into your newsletters. Continue reading