I’m seeing more graphical countdowns in emails lately (e.g. TigerDirect’s Black Friday email). No wonder: They are great means to increase the pressure to act today, and not tomorrow (or never).
Marketers use such timers in flash sales and traditionally in their Christmas communication. Typically, around Christmas you see messages like “x days left until xmas” or “y days left until the last order date for punctual delivery”. On every email opening, the countdown image renders the actual time that is left until the offer runs out. Some images even come as animated gifs so that the user sees his time slipping away in realtime.
Sounds nice, doesn’t it? So here are two ways, how you can incorporate such timers into your newsletters. Continue reading