Every marketing email must answer four questions instantly


… if any of these questions remains unanswered, or if the tought sequence is ansticipated wrongly, recipients could break off their silent dialog with the sender at once. It’s also important that they can find answers immdediately during the orientation phase. It usually lasts no longer than three to five seconds according to neuroscience. That’s just as much as a single breath of air, so there is little time to convince. A good friendly name, subject line, pre-header, and preview pane area can make the difference.

I suggest you to perform a quick FiveSecondTest.com. (I love this service.) You will see, how difficult it really is, to provide the answers:
>>Do the 5-second-test <<

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5 Responses to Every marketing email must answer four questions instantly

  1. RT @absolit: Every marketing email must answer four questions instantly http://t.co/pdC2zVxn via @LukeAnker

  2. 4 questions a marketing email must answer in 5 seconds: http://t.co/O53aPVsx

  3. Pingback: Golden newsletter rule: First things first! | E-Mail Marketing Tipps

  4. Every marketing email must answer four questions instantly | E-Mail Marketing Tipps http://t.co/JG65ag4s

  5. Pingback: Marketing comic - does your email answer the questions?

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