Placing animated Emojis in Gmail Subject Lines? [Cheat Sheet]

The emoji subject line cheat sheet and the maps of combined emoji usage from the previous posts are not enough? Well, then how about animating your subject lines like shown in this example:

gmail-animated-emoji-subject

Here’s another table of 703 copy-and-pastable unicode characters with the corresponding images. The best thing about those: they are rendered already in the gmail.com inbox overview, not just in the single email view. Therefore it should be “ok” that they are excluded in the preheader. I highlighted the animated emojis with a yellow background (Note: German visitors might want to read my posting on emailmarketing.de):

󾆐
󾆑
󾆒
󾆓
󾆔
󾆕
󾆖
󾆗
󾆘
󾆙
󾆚
󾆛
󾆜
󾆝
󾆞
󾆟
󾆠
󾆡
󾆢
󾆣
󾆤
󾆥
󾆦
󾆧
󾆨
󾆩
󾆪
󾆫
󾆬
󾆭
󾆮
󾆯
󾆰
󾆱
󾆲
󾆳
󾆴
󾆵
󾆶
󾆷
󾆸
󾆹
󾆺
󾆻
󾆼
󾆽
󾆾
󾆿
󾇀
󾇁
󾇂
󾇃
󾇄
󾇅
󾇆
󾇇
󾇈
󾇉
󾇊
󾇋
󾇌
󾇍
󾇎
󾇏
󾇐
󾇑
󾇒
󾇓
󾇔
󾇕
󾇖
󾇗
󾇘
󾇙
󾇚
󾇛
󾇜
󾇝
󾇞
󾇟
󾇠
󾇡
󾇢
󾇣
󾌠
󾌡
󾌢
󾌣
󾌤
󾌥
󾌦
󾌧
󾌨
󾌩
󾌪
󾌫
󾌬
󾌭
󾌮
󾌯
󾌰
󾌱
󾌲
󾌳
󾌴
󾌵
󾌶
󾌷
󾌸
󾌹
󾌺
󾌻
󾌼
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󾌾
󾌿
󾍀
󾍁
󾍂
󾍃
󾍄
󾍅
󾍆
󾍇
󾍈
󾍉
󾍊
󾍋
󾍌
󾍍
󾍎
󾍏
󾍐
󾍑
󾍒
󾍓
󾍔
󾍕
󾍖
󾍗
󾍘
󾍙
󾍚
󾍛
󾍜
󾍝
󾍞
󾍟
󾍠
󾍡
󾍢
󾍣
󾍤
󾍩
󾒰
󾒱
󾒲
󾒳
󾒴
󾒵
󾒶
󾒷
󾒸
󾒹
󾒺
󾒻
󾒼
󾒽
󾒾
󾒿
󾓀
󾓁
󾓂
󾓃
󾓄
󾓅
󾓆
󾓇
󾓈
󾓉
󾓊
󾓋
󾓌
󾓍
󾓎
󾓏
󾓐
󾓑
󾓒
󾓓
󾓔
󾓕
󾓖
󾓗
󾓘
󾓙
󾓚
󾓛
󾓜
󾓝
󾓞
󾓟
󾓠
󾓡
󾓢
󾓣
󾓤
󾓥
󾓦
󾓧
󾓨
󾓩
󾓪
󾓫
󾓬
󾓭
󾓮
󾓯
󾓰
󾓱
󾓲
󾓳
󾓴
󾓵
󾓶
󾓷
󾓸
󾓹
󾓺
󾓻
󾓼
󾓽
󾓾
󾓿
󾔀
󾔁
󾔂
󾔃
󾔄
󾔅
󾔆
󾔇
󾔈
󾔉
󾔊
󾔋
󾔌
󾔍
󾔎
󾔏
󾔐
󾔑
󾔒
󾔓
󾔔
󾔕
󾔖
󾔗
󾔘
󾔙
󾔚
󾔛
󾔜
󾔝
󾔞
󾔟
󾔠
󾔡
󾔢
󾔣
󾔤
󾔥
󾔦
󾔧
󾔨
󾔩
󾔪
󾔫
󾔬
󾔭
󾔮
󾔯
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󾔱
󾔲
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󾔺
󾔻
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󾔾
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󾕀
󾕁
󾕂
󾕃
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󾕊
󾕋
󾕌
󾕍
󾕎
󾕏
󾕐
󾕑
󾕒
󾕓
󾟐
󾟑
󾟒
󾟓
󾟔
󾟕
󾟖
󾟗
󾟘
󾟙
󾟚
󾟛
󾟜
󾟝
󾟞
󾟟
󾟠
󾟡
󾟢
󾟣
󾟤
󾟥
󾟦
󾟧
󾟨
󾟩
󾟪
󾟫
󾟬
󾟭
󾟮
󾟯
󾟰
󾟱
󾟲
󾟳
󾟴
󾟵
󾟶
󾟷
󾟸
󾟹
󾟺
󾟻
󾟼
󾟽
󾟾
󾟿
󾠀
󾠁
󾠂
󾠃
󾠄
󾠅
󾠆
󾠇
󾠈
󾠉
󾠊
󾠋
󾠌
󾠍
󾠎
󾠏
󾠐
󾠑
󾠒
󾠓
󾠔
󾠕
󾠖
󾠗
󾠘
󾠙
󾠚
󾠛
󾠜
󾠝
󾠞
󾠟
󾠠
󾠡
󾠢
󾠣
󾠤
󾠥
󾠦
󾠧
󾠨
󾠩
󾠪
󾠫
󾠬
󾠭
󾠮
󾠯
󾠰
󾠱
󾠲
󾠳
󾠴
󾠵
󾠶
󾠷
󾠸
󾠹
󾠺
󾠻
󾠼
󾥠
󾥡
󾥢
󾥣
󾥤
󾥥
󾥦
󾥧
󾥨
󾥩
󾥪
󾥫
󾥬
󾥭
󾥮
󾥯
󾥰
󾥱
󾥲
󾥳
󾥴
󾥵
󾥶
󾥷
󾥸
󾥹
󾥺
󾥻
󾥼
󾥽
󾥾
󾥿
󾦀
󾦁
󾦂
󾦃
󾦄
󾦅
󾦆
󾦇
󾦈
󾫰
󾫱
󾫲
󾫳
󾫴
󾫵
󾫶
󾫷
󾫸
󾫹
󾫺
󾫻
󾫼
󾫽
󾫾
󾫿
󾬀
󾬁
󾬂
󾬃
󾬄
󾬅
󾬆
󾬇
󾬈
󾬉
󾬊
󾬋
󾬌
󾬍
󾬎
󾬏
󾬐
󾬑
󾬒
󾬓
󾬔
󾬕
󾬖
󾬗
󾬘
󾬙
󾬚
󾬛
󾬜
󾬝
󾬞
󾬟
󾬠
󾬡
󾬢
󾬣
󾬤
󾬥
󾬦
󾬧
󾬨
󾬩
󾬪
󾬫
󾬬
󾬭
󾬮
󾬯
󾬰
󾬱
󾬲
󾬳
󾬴
󾬵
󾬶
󾬷
󾬸
󾬹
󾬺
󾬻
󾬼
󾬽
󾬾
󾬿
󾭀
󾭁
󾭂
󾭃
󾭄
󾭅
󾭆
󾭇
󾭈
󾭉
󾭊
󾭋
󾭌
󾭍
󾭎
󾭏
󾭐
󾭑
󾭒
󾭓
󾭔
󾭕
󾭖
󾭗
󾭘
󾭙
󾭚
󾭛
󾭜
󾭝
󾭞
󾭟
󾭠
󾭡
󾭢
󾭣
󾭤
󾭥
󾭦
󾭧
󾭨
󾭩
󾭪
󾭫
󾭬
󾭭
󾭮
󾭯
󾭰
󾭱
󾭲
󾭳
󾭴
󾭵
󾭶
󾭷
󾭸
󾭹
󾭺
󾭻
󾭼
󾭽
󾭾
󾭿
󾮀
󾮁
󾮂
󾮃
󾮄
󾮅
󾮆
󾮇
󾮈
󾮉
󾮊
󾮋
󾮌
󾮍
󾮎
󾮏
󾮐
󾮑
󾮒
󾮓
󾮔
󾮕
󾮖
󾮗
󾮘
󾮙
󾮚
󾮛
󾮜
󾮝
󾮞
󾮟
󾮠
󾮡
󾸐
󾸑
󾸒
󾸓
󾸔
󾸕
󾸖
󾸗
󾸘
󾸙
󾸚
󾸛
󾸜
󾸝
󾸞
󾸟
󾸠
󾸡
󾸢
󾸣
󾸤
󾸥
󾸦
󾸧
󾸨
󾸩
󾸪
󾸫
󾸬
󾸭
󾸮
󾸯
󾸰
󾸱
󾸲
󾸳
󾹀
󾹁
󾹂
󾹃
󾹄
󾹅
󾹆
󾹇
󾹈
󾹉
󾹊
󾹰
󾹱
󾹷
󾹸
󾹹
󾹺
󾹻
󾹼
󾹽
󾺠

So Gmail would transform the subject line

  • Holy 󾇣!
  • Let’s get together 󾍝
  • No 󾓴?!

into

  • Holy !
  • Let’s get together
  • No ?!

.
The animated GIF really makes it stand out in the inbox. Decide for yourself if animating subject lines is a good thing for your business. Those tricks may also backfire. For example, your recipients could perceive it as being spammy and distracting. Furthermore, it’s a gmail.com specific feature that may throw errors in other clients. Testing is crucial.

Any experience reports so far? Would you use animations in subject lines? I did a test – please find the results here.

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17 Responses to Placing animated Emojis in Gmail Subject Lines? [Cheat Sheet]

  1. …Hi Rene,

    I’m curious how you got the animated emoji to work when you sent your email via MailChimp. I am able to copy and paste the animated emoji of my choice into the subject line and see it just fine when I send myself an email in gmail, but when I copy and paste the emoji into an email subject line and send it to myself via our email marketing software, I just get the square and no emoji.

    Thanks so much for your help! I’m excited to test this out for gmail users.

    Thanks,
    Kate

    • Hi Kate,

      Probably like you, I just copied the square (Firefox browser on Windows 7) next to the dancing emoji into the subject line field and sent out my newsletter. That’s all:
      emoji_paste
      If the mailing software encodes the unicode symbol properly, i.e. it should look in an UTF-8-quoted-printable-encoded subject header like this (see e.g. here):

      =?utf-8?Q?=F3=BE=86=B6?=

      , then everything should be fine. Also, this thread on LinkedIn might be interesting. Let me know if & how it worked. :-)

      Ciao,
      René

  2. 1. Is there an Emoji for VS (versus) ?
    2. Can a company icon be made into an Emoji ?

  3. Another question popped up on Twitter and on Linkedin:

    Where can I get the list of UTF codes for GIF in gmail subject line my ESP only supports =?Utf-8?Q?=F3=BE=86=B6?= coding

    .
    So, if you really need to hardcode your Gmail subject line emojis in utf-8 quoted-printable, then you might find the table below useful. It contains the hexadecimal utf32 html entity on the left, which you will also notice in the tooltip when hovering over an emoji in the table above, and the quoPri encoded utf8 hex bytes on the right:
    󾆐 — =?utf-8?Q?=F3=BE=86=90?=
    󾆑 — =?utf-8?Q?=F3=BE=86=91?=
    󾆒 — =?utf-8?Q?=F3=BE=86=92?=
    more

  4. You are not saying how to add them ?

    • Well, by copying and pasting the character, which represents the symbol, into the subject line. The character is above the image in the table. See also this comment. Or did you mean something different?

  5. Thank you for sharing this article. I actually saw your email like a star in my huge pile of mail.

  6. …Hello, I’m trying to use the 3book stack > &#xfe503 -if I copy it from your page. It works fine but if I just type in the characters it just arrives as those digits/letters – does it need to be in brackets or?

  7. …AWESOME!!
    thanks very much for this tip.

  8. I always delete emails with animated things in the subject line without opening them because I’m absolutely certain that it’s a huge security risk.

  9. Another thing to add to the spam filter. No legitimate, useful message will need to use emoji in the subject line.

  10. Any animated emoji in the subject line is 100% guaranteed to be deleted by me or most anyone with 2 brain cells.

  11. Where can I find the codes for other countries flags?
    Thanks in advance

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