Did you know?
“The world counts x billion email users, with that number expected to increase to y billion by the year z”.
*yawn* Every now and then I stumble upon statements like this, attempting to prove that email is – after more than 43 years – still thriving. In fact, however, those numbers mean close to nothing. At least if they are not put into an adequate perspective. My suggestion: If you need email numbers, don’t look at statistics made up out of thin air, look at Eurostat and the like instead… Continue reading
Two days ago, Pingdom published their latest “Internet in numbers” end-of-year review. It contains some very interesting facts & figures – lead by email: Continue reading
Posted in english
Among other things, comScore released new data concerning European internet usage by country, yesterday. They list the number of unique visitors per country in May 2012, their average internet hours, and the average page views per visitor. These numbers probably don’t translate into email marketing wisdom directly, e.g. in the form of “more online hours mean more email open rates”. Nevertheless, I couldn’t resist putting them into shape. The result may be another helpful piece in the mosaic of understanding European e-commerce (and email marketing) differences. Continue reading
Posted in english
Tagged europe, stats
I got a little add-on to yesterday’s post. I thought, augmenting our dataset with the population of each European country in 2011, would surely be a good idea. This allows us to view not only the relative progresses (e.g. “The Finns are more advanced in mobile broadband adoption than the Frenchmen”), but also absolute market sizes (“Nevertheless, the French mobile market is still bigger than the Finnish one – I can reach much more people on mobile phones there”). Here are seven more figures: Continue reading
If you market products and services across Europe, the European Commission’s Digital Agenda Scoreboard is definitely worth a look. The latest annual scoreboard has been released last Monday. Check out the avaiblable open data for the different markets. It e.g. shows internet access via mobile devices by country, differences in online shopping behavior, and more. To provider you an easy access to the information, I made some figures for 2011’s most interesting facts: Continue reading
Interesting survey from the Target Marketing Magazine (about) that inspects marketer’s direct marketing plans for 2012. In January, 19,600 print subscribers where asked to fill out a questionnaire via email (three drops). The campaign lead to 365 respondents (= 1.9% response rate). Looking at the answers puts one assumption close: email marketing is more vital than ever … Continue reading