Tag Archives: subject

Trending: Emoji usage in email subject lines increased by more than 40% YOY

Posted on December 14, 2017 by | Leave a comment

Emojis still gain popularity among email marketers. In November, nearly every 10th subject line in my email inbox – that’s 9.72% out of 8,804 newsletters – used unicode symbols to draw attention. Previous year’s figure was only 6.92%. All the signs are that the trend will continue in 2017… Continue reading →

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Posted in english

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Sender or subjectline – what’s more important?

Posted on March 1, 2012 by | 3 Comments

Many articles today cover subject line optimization. Which is good as the subject line surely is a major factor that determines the open rate of an email campaign. And variations can be easily tested. But what about the sender name – could this parameter be even more important? Still, many emails lack of an easy recognizable and meaningful from line … Continue reading →

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Wie funktioniert E-Mail: kleiner SMTP-Praxis-Exkurs (nicht nur für Nerds) :-)

Posted on January 26, 2009 by | 3 Comments

Dennis Dayman schreibt in Teil 1 seiner “Wie funktioniert E-Mail”-Serie (siehe vorangegangener Beitrag):

(…) let’s start with how MTAs communicate. MTAs communicate and have “conversations” similar to human beings. For example, let’s say that you and I meet in a public place. We might shake hands or hug, one person says hi, the other says hi in return, we ask how (…)

Diese Beschreibung trifft es eigentlich sehr gut. Wer möchte, kann ja mal einen Mail-Versand auf Kommunikationsebene, d.h. direkt in der Protokollsprache “Simple Message Transfer Protocol”/SMTP mit Telnet simulieren und so das Zitat nachvollziehen. Keine Bange – der Ausdruck Simple MTP kommt nicht von ungefähr… 🙂

Unterhalten wir uns doch exemplarisch – auch wenn er imho nicht der Freundlichste ist – einmal mit dem Mail-Server von Gmx.de und schicken Continue reading →

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