Tag Archives: symbols

Trending: Emoji usage in email subject lines increased by more than 40% YOY

Posted on December 14, 2017 by | Leave a comment

Emojis still gain popularity among email marketers. In November, nearly every 10th subject line in my email inbox – that’s 9.72% out of 8,804 newsletters – used unicode symbols to draw attention. Previous year’s figure was only 6.92%. All the signs are that the trend will continue in 2017… Continue reading →

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How animated symbols in Gmail subject lines increased my open rate

Posted on May 18, 2015 by | 7 Comments

As announced in the “Email Gurus” board on LinkedIn, I put Gmail’s animated emoji symbols to the subject line test last Friday:

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Here’s how I did it and what the results were. So much is revealed, they’re like…
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Popular Emoji combinations in email subject lines

Posted on May 11, 2015 by | Leave a comment

Did you download the Email Emoji Cheat Sheet? If so, then you might also remember @dataNeel’s research on combined Emoji usage in subject lines. His map is cool on its own, but even cooler now that he also published a Gephi export of the network in the comments section, so that everyone can play with the data.

Gephi is a popular free network visualization tool. I used it for example to create this and this plot of email experts on Twitter. It’s rather intuitive and comparably fast, so give it a try. Want something more programmatic? Then you should go on to Python and/or R. Followers of this blog already know R and its superb visualization and data shaping capabilities.

Here’s one example of how you can use R to explore @dataNeel’s Emoji network. Continue reading →

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822 Emoji for your Newsletter Subject Lines: Gmail & Outlook.com Cheat Sheet

Posted on May 7, 2015 by | 29 Comments

Emoji created lots of buzz lately. For example, Google now shows emoji characters on its search engine result pages, and Instagram and MailChimp did some interesting research:
Instagram Emoji Research MailChimp Emoji Research
But what emoji could you use in your subject lines, and how do you use them? Continue reading →

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358 symbols tested in subject lines – iPhone, Hotmail & more [incl. Cheat sheet]

Posted on November 19, 2012 by | 41 Comments

Many have been debating the use of symbols for months, now. To my knowledge however, one question remains: Which symbols are safe to use, and which ones trigger colorful emojis on iPhones/iPads and in Hotmail/Outlook.com? I put it to the test on emailmarketing.de last week. Here is a summary plus a little add-on. Continue reading →

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Specials characters and symbols in email subject lines – does it work?

Posted on February 21, 2012 by | 13 Comments

Did you notice a raft of hearts in your inbox around Valentine’s Day? If so, this may also be a good sign that something “special” works in email subject lines. Namely special characters, like the ♥ (♥). So – are such symbols generally safe to use in emails and email subject lines? Continue reading →

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