Monthly Archives: August 2014

Who are the top email marketing influencers 2014?

Posted on August 29, 2014 by Rene | 2 Comments

By the way of speaking about the most read email marketing blogs: it’s also time to do a quick refresh of my recommended 250 Twitter follows (gleanings). The list is about one and a half year old already; there may be some new influencers, who you should follow, and others, who quit talking about email. Please find the new and condensed overview below: Continue reading →

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Top email marketing blogs – ranked by the number of subscribers

Posted on August 28, 2014 by Rene | 1 Comment

Every now and then (and then and then and then and… 🙂 ) someone asks for popular email marketing blogs. We all got our preferences. Here is a somewhat different list: one that ranks based on how the number of Feedly.com subscribers developed over time… Continue reading →

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Posted in english, Uncategorized

Litmus Email Design Conference – #TEDC14 Twitter Takeaways

Posted on August 26, 2014 by Rene | Leave a comment

Last week, the Litmus Email Design Conference took place in Boston Harbor. It “… teaches email designers, marketers and strategists how to produce great looking—and performing!—emails.”

As with the Sherpa Email Summit, I wasn’t able to attend. Ok, if you get my weekly newsletter or look at this blog, then you know that I’m not much of an design guy anyway ;-). Nonetheless, I followed the discussion on Twitter and made notes.

Here are some impressions in pictures, popular tweets and web resources, which might be useful to you:

Continue reading →

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Posted in english, Uncategorized

Learnings from testing email signup copy

Posted on August 25, 2014 by Rene | 2 Comments

You might have noticed the banner on top of the emailMarketingTipps.de homepage, which asks visitors to sign up for my weekly email marketing roundup newsletter. That is, if the visitor has not already done so or if her cookie expired, because in that case, the banner is omitted. In the past, I have done some testing on choosing the right words to drive attention and interest.

Here are some results: Continue reading →