Category Archives: english

How to add an email-sign-up-tab to your facebook page – revisited, once again

One thing that really amazes me about Facebook is: what worked yesterday is out of date in a few weeks. Take Static FBML or iFrame-Tabs for example. I wrote several guides in the past for email senders to explain how they put a signup form to their Facebook pages. And guess what, the last one seems again no longer up-to-date.

For marketers, including myself, it consumes more time and nerves than necessary to maintain basic functionalities at F. Also because many things are not documented very well. Do Zuckerberg and “friends” perhaps use lemures in their usability-labs? 😉 “Timeline”, which they soon want to impose on users against their will, seems to corroborate that impression. But ‘nough trash-talk – here’s a quick walkthrough that shows … Continue reading

Ugly: Gmail turns your black email-links into blue ones. Here’s a solution.

Gmail is on the rise. With 350 million active users it would be close in on hotmail. Which is remarkable; not only because Gmail started nearly a decade later than “HoTMail”. (I doubt that Microsoft can win-back some with “switch from gmail to hotmail“-campaigns.) Also here in Germany, Gmail nearly duplicated its market shares year-on-year (see market-shares).

So … the more email recipients use gmail, the more important is it to make sure everything looks fine. But the devil is often in the detail – e.g. in the link color … Continue reading