A must read for the German-speaking readers: the new „Praxistipps Digitaler Dialog“ (“practical tips for digital dialogue”) is out. It’s another free eBook from publisher Dr. Torsten Schwarz, also known as the “email marketing pope” here in Germany, which contains 25 inspiring case studies covering important aspects in modern email marketing & more.
Three examples: Continue reading
Did you notice a raft of hearts in your inbox around Valentine’s Day? If so, this may also be a good sign that something “special” works in email subject lines. Namely special characters, like the ♥ (♥). So – are such symbols generally safe to use in emails and email subject lines? Continue reading
If you would want to follow a German online retailer’s email communication, I’d suggest OTTO (subscribe). OTTO is always in the forefront when it comes to experimenting with new things. Like e.g. PlayUp! Video-Mails (here), Employee-generated Content (see here & here), image personalization (here), interactive email creatives (here) and more. The latest strike: a psychological personality-profiling questionnaire. Continue reading
Interesting insights from Cascade Insights, a company specialized in competitive intelligence. The goal of the study “Web Mail Provider: SPAM Filtering Effectiveness Research” [full-PDF] was to quantify and compare the spam filtering capabilities of Hotmail, Gmail, and Yahoo! Mail.
Continue reading
The internet is full of free tools & tricks. Some of which can save marketers a lot of time and work. Others offer deeper insights into how successful things really went. Email senders might want to click through the following list: Continue reading
Quite an interesting read on dmmnews.com: Maximizing email. An excerpt: Continue reading
On emailmarketing.de I recently mined about 550 job offers from TheEmailGuide.com to extract the common denominator. From the numerous results I pretty much liked this one: Continue reading
Last week, a workinggroup of 15 notable members presented DMARC to the public. DMARC stands for Domain-based Message
Authentication, Reporting and Conformance. It’s a further step forward towards making email-spoofing less attractive for fraudsters. Continue reading
About three years ago I wrote a posting about how to determine what email clients (“mail user agents”) your subscribers are using. Including a Referrer-list for webmailers, User-Agents for desktop clients and a simple tracking pixel code. This so called fingerprinting providers senders with interesting stats about their subscribers like those shown in the figure to the right. Though it needs some update. But first: Why do so? Continue reading
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