You have probably heard it: Pinterest recently cut off most SEO benefits by changing doFollow links to noFollow, as everyone expected – accidental (?) leftovers laid out. Nevertheless, good pinboards are also a valuable source for word of mouth and new website visitors. This is where the newsletter comes into play.
Still, the sudden arise of Pinterest from nothing in the U.S. numbs marketers. And apart from legal copyright issues, to which Pinterest offers webmasters an opt-out -tag, all signs indicate that the network will become even more important in the near future. If your target group is on Pinterest, integrating this newly risen gallery with email could leverage your overall marketing efforts. Continue reading
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