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Christmas is coming. With the holiday season, it’s the same procedure as every year: Email volumes tend to reach new highs. However, this doesn’t necessarily apply to all markets.
Can you guess which one of the following two area graphs shows German senders, and which one shows email senders from the United States?
Explore more details using two interactive charts: Continue reading
Have you heard of “dmexco“? It’s the biggest digital marketing fair in Germany, which takes place from 18 to 19 September 2013 in Cologne. The organizer expects more than 24,000 people visiting the 720 exhibitors. There will of course be many Email Service Providers (ESPs), each one competing for attention with new features and know-how…
For prospects looking for an emailing software, one of many indicators of ESP expertise seems to be monthly of yearly email volume. An ESP, who claims to be responsible for 3 billion emails per month, is thought to be more developed and experienced than one, who sends just 1 billion. The conclusion doesn’t necessarily have to be true. Anyway, the numbers show up on exhibition stands and on brochures for a reason.
Do we have means to verify them? Continue reading 
Imagine that before your next newsletter goes out, you want to know which one of your two call to action ideas attracts more clicks: “Buy now!” (a) or “See more!” (b). Therefore, you conduct a split a/b pretest. One hour later, the results are in. Within your control group (a), 100 of 1.000 recipients clicked a link. The test group (b) reveals a 15% unique click rate – i.e. even 150 recipients clicked…
Question: Can call to action (b) really attribute for +50 clickers, or was the difference in click rates between (a) and (b) due to chance?
And what, if we compared a 10% to a 11% unique click rate? Or if we’d check 200 versus 220 unique opens? Or 10 vs. 20 unsubscribes? Continue reading 
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