Tag Archives: subjectline

Prevent Gmail from shortening your subject lines at the beginning (square brackets issue)

There is a lot of information about develping newsletters for Gmail. These range from rendering quirks to unique goomoji and clipping issues. However, one thing seems to be less well known. Or were you aware that Gmail does not only cut off subject lines at the end, like most email clients do, but also at the beginning? Continue reading

Trending: Emoji usage in email subject lines increased by more than 40% YOY

Emojis still gain popularity among email marketers. In November, nearly every 10th subject line in my email inbox – that’s 9.72% out of 8,804 newsletters – used unicode symbols to draw attention. Previous year’s figure was only 6.92%. All the signs are that the trend will continue in 2017… Continue reading

How animated symbols in Gmail subject lines increased my open rate

As announced in the “Email Gurus” board on LinkedIn, I put Gmail’s animated emoji symbols to the subject line test last Friday:

Here’s how I did it and what the results were. So much is revealed, they’re like…
Continue reading

Placing animated Emojis in Gmail Subject Lines? [Cheat Sheet]

Note that Gmail does not support the following anymore:
The emoji subject line cheat sheet and the maps of combined emoji usage from the previous posts are not enough? Well, then how about animating your subject lines like shown in this example:


Here’s another table of 703 copy-and-pastable unicode characters with the corresponding images. The best thing about those: they are rendered already in the gmail.com inbox overview, not just in the single email view. Therefore it should be “ok” that they are excluded in the preheader. I highlighted the animated emojis with a yellow background (Note: German visitors might want to read my posting on emailmarketing.de):

Continue reading

822 Emoji for your Newsletter Subject Lines: Gmail & Outlook.com Cheat Sheet

Emoji created lots of buzz lately. For example, Google now shows emoji characters on its search engine result pages, and Instagram and MailChimp did some interesting research:
Instagram Emoji Research MailChimp Emoji Research
But what emoji could you use in your subject lines, and how do you use them? Continue reading

Benchmark reporters: show your data, please

From the introduction of a recent benchmark study:

“This study will help you to understand what metrics you should be analyzing when reviewing your email marketing program, what goals you can set based on similar organizations, and how your email marketing program is performing”

– sounds promising. Next, under “Key Findings” it comes up with a remarkable outcome saying that

“shorter subject lines continued to outperform their longer counterparts. Fewer than 10 characters achieved the best open rate at 58%.”

The group of mailings with super-short subject lines naturally stands out in a bar chart which illustrates average open rates across different length ranges (see figure right). So far, so good.

However, the question of what you can really make out of such numbers often catches me lately. Should I prune my newsletter subject lines down to 10 characters, now? I don’t think so. To anticipate my view: these finding are useless or even harmful, if presented this way. Why is that? Continue reading

Sender or subjectline – what’s more important?

Many articles today cover subject line optimization. Which is good as the subject line surely is a major factor that determines the open rate of an email campaign. And variations can be easily tested. But what about the sender name – could this parameter be even more important? Still, many emails lack of an easy recognizable and meaningful from line … Continue reading

Specials characters and symbols in email subject lines – does it work?

Did you notice a raft of hearts in your inbox around Valentine’s Day? If so, this may also be a good sign that something “special” works in email subject lines. Namely special characters, like the ♥ (♥). So – are such symbols generally safe to use in emails and email subject lines? Continue reading

12 valuable (yet free!) tools to refine your email marketing efforts

The internet is full of free tools & tricks. Some of which can save marketers a lot of time and work. Others offer deeper insights into how successful things really went. Email senders might want to click through the following list: Continue reading

Short-News: Links & Pings vom 30.07.09

  • Mailmops


    Mit dem Mail Mops (icon_twitter1 facebook_logo ) hat gestern eine neue E-Mail-Versandlösung ihr Revier abgesteckt. Die digitale Mini-Dogge soll den Newsletter-Abonnenten von Herrchen brav die E-Mails apportieren und wirbt damit, absolut pflegeleicht zu sein. Mit 5 EUR/Versand und 2 Ct/E-Mail im Napf gibt er sich zufrieden.
    Mailmops.com ist eine neue Whitelabel-Variante der etablierten Versandlösung Clever Elements aus dem gleichnamigen Hause.

  • Kreatives Anmeldeformular:
    Alex Williams hat ein effizientes Newsletter-Anmeldeformular entdeckt, bei dem der Absenden-Knopf im Formular ersetzt wurde durch zwei Knöpfe: Mann & Frau. Die Lösung ist durch Javascript zwar nicht barrierefrei, aber im Ergebnis wird – bei gleichem Aufwand für den User (= E-Mail eingeben + klicken) – ein Merkmal mehr erhoben.
  • Betreffzeile:
    Dylan Boyd hat die – für mich – längste Subjectline entdeckt. Ob sowas funktioniert…?
  • Twitter > Facebook:
    Links zu Sozialen Netzwerken wie Twitter, Facebook, MySpace oder LinkedIn finden sich immer häufiger in E-Mails. Im Juli (bis 27.7.) fanden nun erstmals mehr Twitter- als Facebook-Links Verwendung, wie Bill McKloskey berichtet.
  • Googlemail vereinfacht Austragen:
    Wie Hotmail bietet nun auch Googlemail bei geprüften, seriösen Versendern die Berücksichtigung von List-Unsubscribe im E-Mail-Header an. Wird dies durch den Versender unterstützt (= Authentifizierung + List-Unsubscribe-Headerzeile), kann sich der E-Mail-Empfänger über einen Klick auf eine Googlemail-Schaltfläche austragen und muss den entsprechenden Link nicht mehr in der E-Mail suchen (vgl. Betty 😉 ). So schaut’s aus:

    List-Unsubscribe bei Googlemail

    List-Unsubscribe bei Googlemail