You might have noticed the banner on top of the emailMarketingTipps.de homepage, which asks visitors to sign up for my weekly email marketing roundup newsletter. That is, if the visitor has not already done so or if her cookie expired, because in that case, the banner is omitted. In the past, I have done some testing on choosing the right words to drive attention and interest.
Here are some results: Continue reading
Did you know?
“The world counts x billion email users, with that number expected to increase to y billion by the year z”.
*yawn* Every now and then I stumble upon statements like this, attempting to prove that email is – after more than 43 years – still thriving. In fact, however, those numbers mean close to nothing. At least if they are not put into an adequate perspective. My suggestion: If you need email numbers, don’t look at statistics made up out of thin air, look at Eurostat and the like instead… Continue reading
Today is my 1999th day of email marketing blogging – the “hello world” posting came out on 1 December 2008. Who would have thought back then that I turned a hobby into profession?
Now, a bit more than 1000 postings on emailmarketing.de & emailmarketingtipps.de (and even a > 900 pages book) later, it’s high time to do some shout outs to the “MacGyvers”. I mean to those people who invented my tools of the trade, the content marketers Swiss Army knife.
Some of which are, in no particular order, free & ready for you to install: Continue reading
Posted in english
I already talked about why I don’t like many email marketing benchmarks and statistics: they too often turn out to be just easy pieces of PR without aiding anyone but the publisher. Marketers crave for quick wins, thus those stats fall on good soil. However, can they keep up against a reality check? I thought I’d check and discuss eight “facts” with you, on which I stumbled in the last weeks: Continue reading
The online marketing competence group of eco – Association of the German Internet Industry – just published their 5th edition of the popular “eco Directive for Permissible Email Marketing – Guidelines for Practical Use”.
The free ebook is a must-read not only for pasticipants of the CSA-whitelist and email marketers sending to the German-speaking part of Europe. For the first time, the current revision contains a worldwide opt-in/opt-out list – plus, it’s available in English, now. Continue reading
The preheader is a small text fragment that precedes the header part in an email layout. Most often it’s the well-known “view in your webbrowser” link, or an “add us to your contacts” request. However, good preheader copy is capable of more than sitting on top of the email as a functional element. Continue reading
Posted in english
Two major email events have been held this week: The MarketingSherpa Email Summit 2014 in Las Vegas, and the 30th General Meeting of the Messaging Anti-Abuse Working Group in San Francisco. If you – like me – weren’t able to attend, you may want to have a look at what those marketing and deliverability folks shared with us on Twitter: Continue reading
Gmail started caching images (see wordtothewise.com and my post on emailmarketing.de): It saves image files from unique URLs temporarily and changes the image URLs in newsletters so that they point to the cached images on googleusercontent.com. The user’s browser then loads and displays Gmail’s cloned images. For marketers, this may lead to reduced tracking and marketing opportunities. Here is why.
Christmas is coming. With the holiday season, it’s the same procedure as every year: Email volumes tend to reach new highs. However, this doesn’t necessarily apply to all markets.
Can you guess which one of the following two area graphs shows German senders, and which one shows email senders from the United States?
Explore more details using two interactive charts: Continue reading
Posted in english
MailerMailer recently published their 2013 email marketing metrics report
. Among other things, it lists email benchmarks like click rates, open rates, click-to-open rates and bounce rates by industry. Compare yourself: Continue reading