Email volumes by Email Service Provider (ESP)?

email-magnitudeHave you heard of “dmexco“? It’s the biggest digital marketing fair in Germany, which takes place from 18 to 19 September 2013 in Cologne. The organizer expects more than 24,000 people visiting the 720 exhibitors. There will of course be many Email Service Providers (ESPs), each one competing for attention with new features and know-how…

For prospects looking for an emailing software, one of many indicators of ESP expertise seems to be monthly of yearly email volume. An ESP, who claims to be responsible for 3 billion emails per month, is thought to be more developed and experienced than one, who sends just 1 billion. The conclusion doesn’t necessarily have to be true. Anyway, the numbers show up on exhibition stands and on brochures for a reason.

Do we have means to verify them? Continue reading

Open rates – what about accuracy?

Open rates are a basic measure of email marketing success. However, there are (at least) two problems with them: accuracy and standardization. Continue reading

All-clear: Tabbed Gmail doesn’t affect (my) click rates. What about yours?

Did you notice some alarmism lately? Gmail introduced a new inbox, which auto-sorts emails into tabs. Marketers fear, their emails become less visible and response rates drop now that they are filed under a promotions tab. After all, Gmail is one of the two biggest email providers. (The other one is good old

So… do those marketers have a reasonable concern? Continue reading

How markup improves double opt-in

Do you remember Gmail actions? Google presented them about 7 weeks ago. Actions are based on markup in emails, which allows email clients or even search engines to better understand what emails are about. Email clients then can use this information to improve the user experience. Continue reading

Slides: „E-Mail von Tante Emma“ (M3 CAMPIXX 2013)

Am 15. und 16. Juni 2013 fand die erste M3 CAMPIXX Konferenz statt. „M3“ steht für „Marketing 3.0“. Erklärtes Ziel dieser nächsten Stufe soll sein, Menschen absolut in den Mittelpunkt zu rücken. Nicht nur auf Kundenseite, sondern auch auf Seiten der Werbetreibenden.

Wie diese Denke ins E-Mail-Marketing passen könnte, zeigte der Workshop „E-Mail von Tante Emma“. Die Vortragsfolien finden sich hier: Continue reading

Inbox overload? Increasing email volumes? Here’s the truth.

Users complain about inbox overload. Email marketing evangelists on the other hand pride themselves with new record heights every year. So advertisers are to “blame”, aren’t they? Well, not so fast. Continue reading

How PayPal (really) hit the email oops gallery

Digital direct marketing is fast-paced. Thus, things can easily go wrong. We have seen the New York Times sending emails to 8 million subscribers instead of 300. We have also seen Mini stuffing people’s inboxes with hundreds of newsletters by mistake.

And speaking of such severe failures – here is what PayPal sent to many (or even all?) of its 20 million German accounts lately… Continue reading

Gmail’s new inbox: Email marketing myth busting

Many email marketing bloggers commented on Gmail’s new inbox last week. I have been able to use it since day two after its announcement in both of my accounts. (In fact, I already used it before; the new inbox is a revamp of a labs feature called Smartlabels that I blogged about two years ago.) Since mailers speculate on what the Gmail future golds for them, here is some myth busting – with regards to what my Gmail-inboxes in Germany look like today: Continue reading

Simplest scientific split test calculator for email senders [Tool]

splittestcalcImagine that before your next newsletter goes out, you want to know which one of your two call to action ideas attracts more clicks: “Buy now!” (a) or “See more!” (b). Therefore, you conduct a split a/b pretest. One hour later, the results are in. Within your control group (a), 100 of 1.000 recipients clicked a link. The test group (b) reveals a 15% unique click rate – i.e. even 150 recipients clicked…

Question: Can call to action (b) really attribute for +50 clickers, or was the difference in click rates between (a) and (b) due to chance?
And what, if we compared a 10% to a 11% unique click rate? Or if we’d check 200 versus 220 unique opens? Or 10 vs. 20 unsubscribes? Continue reading

Leaks in your email response mechanics? Better check.

Why is it that only 84% of marketing emails make it into the recipients’ inboxes? And why do only 20% hit an email open? Many leaks lurk on each stage of the response mechanics. Those stages are: 1. Delivery, 2. open, 3. click, and 4. conversion. Can we plug the holes, so that our customer relationships flourish? Continue reading